This is time tested. The Sales Ninja "ultimate seller script" was built to build credibility and rapport, get the information needed from the seller, test motivation and establish you or your team as a professional and serious about the business. Not all the questions are required, but Sales Ninja was designed to get the maximum conversion. You certainly can change your approach and ignore certain questions, however we recommend you try this and see your results before making your own changes.
Each question was built for a specific purpose to build rapport, forward the conversation and get a yes instead of a maybe, a no or simply a hangup. It was also designed to team someone other than you, the CEO or entrepreneur at $10 or $20 an hour vs. your $1,000 to $10,000 an hour efforts.
